ScorecardPart 1
21Fan Score
61Competitor median
12%Mention rate
5%Share of voice
Where you stand overall Your AI visibility next to your competitors.
AI visibility audit for B2B SaaS
What does AI tell your buyers?
Find out how visible you are in AI answers today, where you’re missing, and what AI gets wrong. Plus a fix list built for your brand, question by question.
Book your audit $499 founding price
ChatGPT
Competitor A, Competitor B or Competitor C…
Not namedGoogle AI Mode
…Competitor B, or Your brand at $49/mo…
Wrong price ✗Gemini
Your brand is a strong pick for agencies…
Named ✓Perplexity
Most agencies choose Competitor A…
Not namedAI Overviews
Popular options: Competitor B, Competitor C…
Not named0Fan Score: your AI visibility score, across all 25 questions
What does an AI visibility audit include?
Every AI visibility audit (also called an AEO audit) runs the Shortlist Breakdown:
25buyer questions×5AI engines×7days=675answers
ChatGPT
Google AI Mode
Gemini
Perplexity
AI Overviews
Q1Q25
NamedNamed, with a wrong factNot named
ChatGPT, Google AI Mode and Gemini: tracked daily for 7 days with Semrush. Perplexity and Google AI Overviews: checked by hand 3 times, logged out.
Your 25 questions mix ones with and without your brand name, in the same region and language every time.
Mentioned?How often each engine names you
Recommended?Named first, or fifth?
Correct?Checked against your real facts
Sourced from?The pages behind each answer
Who instead?Your share vs. competitors
Readable?Can AI crawlers read your site?
Why 7 days, not one check?Ask ChatGPT the same question twice on the same day and only about 15% of the pages it cites will match. Univ. of Toronto, 2026 ↗
Can’t I just ask ChatGPT myself?
You can. You’ll get an answer, just not the why behind it.
Today
“I think ChatGPT knows us?”
🤔 3❓ 2After the audit
“We’re named in 3 of 25 questions, mostly by Gemini. ChatGPT quotes our old price from a 2023 review. Competitor B wins because it’s on 4 comparison pages we’re not on.”
What’s in the AI visibility report?
From “are we even mentioned?” to “what do we fix on Monday?”
1 / 8
Daily trackingPart 2
“Is your brand worth it?”
| M | T | W | T | F | S | S | |
|---|---|---|---|---|---|---|---|
| ChatGPT | #1 | #2 | #1 | – | #1 | #1 | #2 |
| AI Mode | – | #3 | – | – | #4 | – | #3 |
| Gemini | #2 | #2 | #1 | #2 | #2 | #1 | #2 |
Tracked daily, question by question Your position each day, per engine.
Who leadsPart 3
Brand A18 of 25
Brand B14 of 25
Your brand3 of 25
Brand D to watch8 of 25
Brand D is named by AI 32% of the time, but might not be on your radar.
Who AI names instead of you The brands that lead, per engine.
SentimentPart 4
ToneMostly positive
“easy to set up”“great reporting”“pricey for small teams”“a freelancer tool” ✕
Facts right2 of 4
The story AI tells about you What it praises and warns buyers about.
AccuracyPart 5
- Price
$49/mo→ $79/moFrom an old review - Category
Freelancer tool→ team softwareFrom your old landing page - Feature
No API→ open APIFrom a forum thread
Every wrong fact, traced Checked against the facts you send me.
TechnicalPart 6
yourbrand.comok
/pricingJS only
/featuresok
/blogthin pages
robots.txtblocks AI bots
What holds your site back Crawl blocks, thin pages and missing pages.
PrioritiesPart 7
1Unblock the AI crawlersAI can’t read your site yet.
2Correct the old reviewIt causes your wrong price.
Then the full list, ranked
Your full fix list Ranked, with the first steps explained.
WalkthroughPart 8
Megan de GraafAEO consultant · 30 min
- Your scorecard
- The biggest gaps
- Where to start
- Your questions
We go through it together In a 30-minute video call with your team.
How long does an AI visibility audit take?
10 business days from booking to walkthrough. Your team is needed 4 times.
- Day 1BookYouFill in intake form
- Days 1–2Fit checkMeganReply in 2 days
- Day 2InvoiceYouPay invoiceMeganStart audit
- Day 3QuestionsMeganDraft 25 questionsYouApprove them
- Days 4–8Tracking, 7 daysMeganTrack answers daily3× in Perplexity, AI Overviews
- Day 10DeliveryMeganSend auditYouBook walkthrough
Day 1Fill in the intake formYour product, buyers and the competitors you lose deals to.
Days 1–2Send your factsPricing, plans and features. Every AI answer gets checked against them.
Day 3Approve your 25 questionsI draft them from how your buyers search. You cut, add or reword.
Day 10Join the walkthroughBring whoever owns your website and content. They leave with first tasks.
How much does an AI visibility audit cost?
$499
Founding price until 31 March 2027. Your results become one of our first case studies. From April 2027: $899.
Book your auditFirst, a quick fit checkWithin 2 business days of your intake form, I check we’re a match. If we are, you get the next steps and the invoice, and we kick off once it’s paid.
Not a fit yetPre-launch, no live product, or you need pipeline within 30 days.
What happens after the audit?
Your team takes it from here, or I stay on for 90 days for ongoing AEO consulting.
90-day AEO SprintDay 34 · next re-measure Day 60
To Do
Mid-size case studyQ4 Q9Team
Refresh 4 comparison pagesQ2 Q11 Q17Team
In Progress
Rewrite the pricing pageQ3 Q6 Q9Megan
Update help center priceQ3Team
M
Stuck for 2 weeks. Want me to draft it?
Done
Switch G2 categoryQ1 Q5 Q12Team
Comparison page vs AQ7 Q8Megan
AEO Sprint
- An actionable visibility plan for each of your 25 questions, grouped into themes
- A shared to-do board
- 3 page rewrites, written by Megan
- A re-measure every 30 days
- A monthly call with your team
- New questions and gaps as they show up
Want me to take on more of the work? Add hours.
Priced after the audit, with your audit fee credited if you start within 30 days.
Start with your auditAI visibility audit FAQ
What is an AI visibility audit?
An AI visibility audit shows what ChatGPT, Gemini, Perplexity and Google’s AI tell buyers about your brand.
- It measures how often you’re named, whether the facts are right, and which competitors get picked instead.
- It ends with the fixes most likely to change those answers, walked through with your team.
Is AI search big enough to matter for B2B SaaS yet?
Yes: 1 in 2 B2B software buyers now start in AI more often than Google. G2 ↗
- And they buy: accounts that arrive through AI search close about 2.5× more often than accounts from organic search, across 650 million B2B sessions. Octane11, Nov 2026 ↗
- AI also sticks with brands it already knows. In one study, 46% of ChatGPT’s unprompted brand mentions had no cited page behind them: they came from what the model already remembered. Univ. of Toronto ↗
- So the brands named early keep getting named. The longer you wait, the harder the catch-up.
AI answers change all the time. Can you even measure this?
Yes, but not with a single check.
- Ask ChatGPT the same question twice on the same day and only about 15% of the pages it cites will match. Univ. of Toronto ↗
- That’s why the audit tracks 675 answers over 7 days: enough to see the pattern, not the noise.
We rank well on Google. Isn’t that enough?
Not anymore. In a study of 150 SaaS companies, 44% of brands ranking in Google’s top 10 got zero ChatGPT mentions for the same keywords. SaaS AI Citation Gap Report ↗
- ChatGPT runs its own searches, and 97% of the pages it reads aren’t in Google’s top 50. Univ. of Toronto ↗
- Good SEO helps, but it doesn’t decide what AI says.
Why not just buy ChatGPT ads?
Ads sit next to the AI’s answer; the audit is about what’s inside it.
- One software CEO spent $477 on ChatGPT ads and made zero sales, while people who found them in organic ChatGPT answers did convert.
- Buyers trust the answer more than the ad around it.
What if the audit shows we’re already doing fine?
Then you’ll know for sure, and you’ll still leave with a list of wins.
- Even strong brands rarely get named for all 25 questions in all 5 engines. There’s usually a question where a competitor gets picked instead, or a fact AI still has wrong.
- You get a baseline to protect, and you’ll see which competitors are closest to taking your spot.
- Most teams have no idea either way. That’s the real risk.
Is the audit worth it if we’re early-stage?
Yes, once you have a live product and some reviews or mentions online.
- Early is the cheapest time to shape what AI says about you.
- Pre-launch is too early: there’s nothing about you yet for AI to repeat.